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5 Reasons Your Website MUST Be Mobile-Friendly
Mobile technology has transformed how we interact with the online world. From Apple Watches to Fitbits to phones, iPads, kindles, and more — the mobile world is huge. How huge? Well, people spend...
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3 Valuable Things You Need to Consider When Hiring Salespeople
Sales certainly isn’t what it used to be. Buying processes are shifting and salespeople must adapt to meet buyers’ needs. In turn, sales managers must adjust their expectations for what makes a good...
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Mobile First Web Design or Journey Driven Design?
A History of Mobile Design It’s easy to forget that the internet was born in the 90s and that technology in the last few decades has gone from basic, Nokia Brick cell phones to smart watches that can...
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How to Generate Leads with Digital Marketing: A Beginner’s Guide
Have you ever received an ad for a product utterly irrelevant to you? Perhaps you’re a single male who sees an advertisement for discount diapers or a young female who receives information on...
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SEO for Small Businesses: A Commonsense Approach to Driving Website Traffic
Your local business has all the tools it needs for effective small business SEO. SEO isn’t just for enterprises and large companies — any business that targets the correct keywords and finds ways to...
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Website Update Checklist — How to Avoid Disaster and Delight Users
Check out the Engenius Podcast on this topic. Listen Now First Thing’s First: Your Website Matters. A Lot. Your website is a critical part of the business. It can validate your company to the online...
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7 Tips to Boost Conversions through Website Design
Knowing how to get more website conversions for small businesses has become a critical web design skill. Across industries, business websites have an average conversion rate of 2.35%, with a handful...
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3 Clear Signs That You Need a Website Redesign
There are some tried-and-true signs that you may need a website redesign. Perhaps your site isn’t mobile-optimized or doesn’t reflect the latest design trends…or maybe it displays outdated information...
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How to Incorporate Videos into Web Design to Maximize Engagement
Among digital marketers, 92% report increased ROI from publishing video content on their websites. Video has become an important medium for driving customer engagement and knowing how to use videos on...
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Why Your Mobile Site Speed Score Is Bad—And Why That’s OK
We hear from clients almost once a week asking us why their site is slow on mobile and what we can do about it. They usually send us a report they pulled from Google Lighthouse or Pagespeed Insights...
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How to Measure the ROI of SEO for Small Businesses
As a small business owner, you know the importance of tracking the return on investment of your marketing efforts. If you’re going to spend money to attract customers, you need to know that you’re...
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4 Tools For A More Efficient Business
Are you a part of a small business? Then kudos to you, my friend, because small business employees wear a variety of different hats. We’re a small business ourselves and we understand the tension of...
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The Hero Section: A Powerful Force in Web Design
You may have heard of the hero section of a web page from your web designer friends. Yes, it’s really a thing, and it’s quite important! In fact, it’s pretty much the main feature on every home page...
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