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Who Are Your People?
We are often asked to evaluate websites. “What can I do to make it better?” or “How do I get people to read it?” are frequent questions. The first thing I look for, beyond graphics or anything else,...
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10 Reasons Why You Need To Blog, Part 2
Blogging will help you grow as a person This is Part 2 of the 3-Part Series “10 Reasons Why You Need to Blog”. Read Part 1 for the first five reasons. We’ve already seen how blogging is an integral...
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Don’t Let Your Website Analytics Deceive You
If you’ve had a website for longer than a few days, chances are Google Analytics (GA) are not a foreign concept to you. These reports are a great resource for gaining deeper insight into how your...
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3 Reasons Why You Shouldn’t Blog
This is Part 3 of the 3-Part Series “10 Reasons Why You Need to Blog”. You already know why you should have a blog. I’ve given you 10 reasons in Part 1 and Part 2 of this blog series. Let’s recap: It’s...
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The Secret to Make a Growing City Feel Like Home
I moved to Greenville, SC in December 2007 after living in the same town for 20 years. Good old Turners Falls, Massachusetts: the same town where my parents and grandparents grew up. It was a town...
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Does My Small Business Really Need a Website?
Digital marketing is quickly becoming the number one way consumers interact with brands, products and services. Why? Because it’s cheap, reliable, specific, powerful, and a host of other adjectives...
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The 8 Most Helpful Posts from the Engenius Blog in 2015
Plus, Professional New Year’s Resolutions to Start 2016 Right Creating quality content on our blog was one of our 2015 resolutions, so it’s been fantastic to review how far we’ve come this year. Note:...
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4 Social Marketing Must-Do’s in 2016
I don’t know about you, but I am past the honeymoon phase with social media. The beauty of connecting with friends old and new has faded behind the clamor of opinions and personal information I could...
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Nurturing a Meaningful Relationship with Your Audience
As Valentine’s Day approaches, the Engenius team has been thinking a lot about relationships. Relationships are complicated, difficult, and sometimes messy. In the age of information we are expected...
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How To Not Disappoint Your Audience With UX Design
Here at Engenius we talk a lot about user experience (UX). Since we design websites every single day, we live and breathe UX. Every experience we have with a product or service causes us to analyze...
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The Evolution and Future of Digital Marketing
Many are hesitant to invest in digital marketing – it’s only been around for a few decades, and the best practices are constantly changing. Digital marketing is a millennial, born in the 90s when...
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Do I Really Need a New Website?
As the Marketing Director of a web agency, some of my friends and family are under the impression that I spend my days schmoozing over fancy lunches or attending black tie affairs complete with gourmet...
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Engenius Grants – Giving Back to Local Nonprofits
You know one of the things I love about Greenville? That on any given Saturday there is a 5K with hundreds of runners supporting a local nonprofit organization. That same Saturday you might see others...
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How to Engage Your Community
Getting your company actively engaged in your community brings a lot of great perks. It increases brand awareness, attaches your brand to a positive image, and it works toward ensuring your employees...
View ArticleUnderstanding a Support Request
What is Support? Here at Engenius we take support very seriously. We have a support ticketing system available to you for submitting support requests. We do this in order to make sure that every...
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SEO Snake-Oil: How to Recognize and Avoid the Scams
Working in web development and digital marketing, you deal with a lot of acronyms. As a graduate of Furman University, I’m no stranger to them. On campus we had an acronym for just about everything –...
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How to Set Your Traditional and Digital Marketing Budget [8 Steps] – Part I
Traditional and digital marketing go together like vintage and modern. I’ve never felt the need to put myself in a box. My home decor and clothing styles both reflect an amalgamation of influences from...
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The Evolution of Marketing — Part 1
Marketing is an enormous part of the business world, and with the proliferation of digital technology it is becoming harder and harder to cut through the noise and make an impression. It hasn’t always...
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How to Set Your Traditional and Digital Marketing Budget [8 Steps] – Part II
Small business owners often ask us how much time and money they should invest in digital marketing efforts such as SEO, Social Media, SEM, and blogging. We never give the same answer out twice. Does...
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4 Tools For A More Efficient Business
Are you a part of a small business? Then kudos to you my friend, because I feel your pain.I understand the tension of keeping all the details organized, all the bills paid, and communication flowing...
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