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3 Small Business Ailments and Their Remedies
As a preface to this piece, I want to say that working at a small business is a fantastic experience. It gives you the opportunity to work in a tight-knit group of unique individuals, who ideally...
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9 Infrequently Asked Questions When Hiring a Web Design Company
If you’re in the market for a new website you’ve probably realized there are a lot of options when it comes to selecting a vendor. These days it seems like everyone knows someone that can build a...
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2 Buyer Personas to Help Give Your People What They Need
One of the beauties of digital marketing is that the sky’s the limit in terms of the amount of content you can provide your client. Granted, developing content like videos and graphics costs money, but...
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If Your Company Were a Person, What Would it Drink? (An Easy Approach to...
It’s not easy to spot a company that excels at content marketing, because it often doesn’t feel like marketing at all. Instead of interrupting what you’re doing online, these companies attract you by...
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A Picture is Worth a Thousand Words, so What’s a Video Worth?
According to Dr. James McQuivey, a one minute video is equal to 1.8 million words. Whether or not you believe that, this is an important question to ponder as video continues its rise as one of the...
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Top 10 Email Marketing Tips
Email is one of the most powerful digital marketing tools at your disposal. It has a proven ROI and relatively low cost; however, that does not mean it is easy to master. Too often we see businesses...
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5 Ways To Get Customers to Love Your Emails
June 1996. I remember it so clearly, even though I was still a child: opening up the first personal computer for our family. After spending hours putting the thing together, my dad fired it up and the...
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5 Reasons Your Website MUST Be Mobile Friendly
The recent release of the iPhone 7 had our office reflecting on the use of mobile and how it’s grown over the years. If you don’t already know, mobile is huuuuuuuuuuge right now. Huuuuuuuuuuuuuuuge....
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6 Website Mistakes That Will Annoy Your Mobile Users
Have you ever interacted with a mobile website that simply did not play nice? Imagine you were out and about, searching for that new restaurant you’ve been dying to try. You pull up their website on...
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3 Common Mobile Misconceptions
“Mobile-friendly” is a bit of a buzz word right now. With smartphones in the hands of nearly 70% of Americans (not to mention all the tablets, phablets, and smartwatches out there), people are making...
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What Is SEO and How Does it Impact Your Business?
Our experiences on the internet are deeply connected with search engines. Don’t believe me? 93% of ALL online experiences begin with a search engine. We’re talking Google, Yahoo, and Bing. This...
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7 SEO Terms You Need to Know
If you have a website, chances are you’ve heard about SEO in some form or another. We often hear from clients who are interested in SEO services but admit that they aren’t completely sure about what...
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Know The Source: Direct, Referral & Organic Website Traffic
Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,”...
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Setting Good Goals for Your Website Design Project
We specialize in web design here at Engenius, so we get the privilege of spending a lot of time talking to organizations about the goals of their website. 9 times out of 10 when we ask someone what...
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Part 2 – If Your Company Were a Person, What Would it Drink (An Easy Approach...
Don’t take a fly-by-night approach to the content your business publishes You have so many digital marketing platforms at your disposal: your website, blog, social media, and email. When your content...
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An Effective Digital Marketing Agency Builds Partnerships
At first glance, digital marketing appears to be one big paradox. A digital marketing agency is often based on intangibles, yet as marketers we contend that we can deliver very tangible results for...
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Why Your Website Needs Quality Technical Support
When you build a new website, you may think that the process is complete once the site is fully up and running, but you’d be mistaken. Your website is living on the internet, which is subject to...
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Website Analytics — Defining Key Metrics
I’ll be the first to admit I’m a data nerd, so one part of my job I ABSOLUTELY love is analyzing and organizing Engenius reporting and client website analytics. The internet is a treasure trove of...
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Making Sense of Your Web Analytics
Earlier this month, we released a blog post that defined key metrics in Google Analytics. In case you missed it, or had a little bit too much eggnog over the holidays, here’s a recap: Sessions: Total...
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ROI Formulas For Guiding Your Business Decisions
If you’re focused on driving sales for your business, you no doubt keep your eye on a number of metrics. Hard numbers are essential for evaluating your ROI and making informed business decisions. “How...
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