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Why Digital Marketing Is More Important Now Than Ever
Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing....
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Agency vs Freelancer: Who Wins with Your Marketing?
This is a question that I’ve been hearing since I first started in marketing: should we hire an agency or hire a freelancer? It’s a great question. Both have strengths and both have weaknesses. The...
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Want a New Website Before 2022?
Most of us start the year with goals: those things we hope to accomplish between each year’s New Years’ party. For some, it’s a company mandate. For others, it’s self-driven. No matter the root of...
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Why You Need to Blog More Than You Floss
I don’t know if you are like me, but the following is a common scenario in my life. I sit down in the dentist’s office, and these thoughts start running through my head. “Was I thorough enough...
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Making Marketing Metrics Matter
A Creative Field It should come as no surprise that marketing is a highly creative field. Print ads, social media marketing, blog posts, radio, and email marketing are just a few of the thousands of...
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The State of Marketing in 2022
Check out the Engenius Podcast on this topic. Listen Now Marketing has changed tremendously in the last two years with the pressure of a global pandemic accelerating an already rapid growth cycle. As...
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Samantha Wagner: Two Roles, One Person
Catch Samantha Wagner on any given fall or winter day around the Engenius office and she’ll likely be singing the praises of Martin, her favorite coworker, and may even have him in tow as she flits...
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The Top 7 Digital Marketing Trends in 2022
Check out the Engenius Podcast on this topic. Listen Now Another year older and another year wiser. Welcome to our 2022 Digital Marketing Trends blog, the place where we fill you in on the latest...
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Your Website, Your Car, and Routine Maintenance
Check out the Engenius Podcast on this topic. Listen Now Believe it or not, your website is like a car. It’s shiny. It’s fast. And it’s cutting edge when you buy it. Like a car, however, it will...
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Arianna Henry: The Digital Marketing Master
She says she’s not a flashy person. Isn’t a yellow shoes type of gal. And yet, here she sits, reclining on a couch with yellow sneakers discarded on the floor next to her, revealing socks with an...
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What Does It Take To Produce an Effective SEO Marketing Strategy?
What does “SEO” mean to you? For some, it’s a foreign term without significance. To others it simply stands for Search Engine Optimization (without a true understanding of what that means). But for...
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Randall Stewart: The Friendly Face of Engenius
If you know Randall then you know two things are true — 1) He is very competitive, and 2) he is very personable. How these two personality traits blend together in one person, well, that’s a mystery...
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Greenville and the Crib Economy
Check out the Engenius Podcast on this topic. Listen Now A few blogs ago we talked about 2022 trends in marketing – the growth of the crib economy was one of them. But what IS the crib economy and,...
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Marketing Through Uncertainty
Uncertainty has always existed. Whether economic upturns and downturns, unrest in various parts of the globe, or a global pandemic, uncertainty is, ironically, certain. In 2022, normal is still...
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Local SEO for Small Businesses
Time is valuable, and you probably don’t have much of it, right? When it comes to marketing and growing your business, you’re often overwhelmed with options and aren’t sure where to start. It’s not...
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SEO is Changing, is Your Business Ready?
Check out the Engenius Podcast on this topic. Listen Now SEO (Search Engine Optimization) is synonymous with change. Every time you turn around, Google is prioritizing one thing over another, causing...
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The Good and the Bad of Starting a Business Podcast
Check out our Engenius Podcast. Listen Now When my teammates at Engenius said they wanted to launch a podcast shortly after I came on board, I was intimidated. Sure, podcasts were (and are) great...
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All About Google Ads: What it is and How Can it Benefit My Business?
Google Ads may seem simple up front, but it’s evolved into a rather complex form of advertising, and it’s safe to say that anyone engaged in marketing in this day and age should have at least a basic...
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