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How to Allocate Traditional and Digital Marketing Budgets
Allocating marketing budgets is difficult. Your company’s options are increasing every single day. You can invest in billboards, direct mail, advertisements, sponsorships, and more. When it comes to...
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How to Locate and Gain Control of Your Website Domain
Domain Names When it comes to website domain names (or just domain for short), we find most people fall into one of two categories: You want to locate (and probably transfer) your domain, but don’t...
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10 Psychology Principles That Guide the Way People Navigate the Web
This is a blog post reformatted from a talk I gave at WordCamp Greenville 2019. You can watch a video of that talk at WordPress.tv. You can view my slide deck at wcgvl.bfa.me. Believe it or not,...
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Google My Business: A Guide to Help Your Business Rank on Google Maps
TL;DR: Why isn’t my business showing up in Google Maps? You don’t have a Google My Business profile Your Google My Business profile isn’t complete Your Google My Business category is off You need more...
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8 Ways to Keep Your Event Attendees Engaged Year Round
Your event has come and gone. Now what? Of course you’re lining up details, talking to sponsors, and getting ready for next year, but are you doing anything to engage your audience? Perhaps posting...
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Using Social Platforms to have Conversations with Your Audience
I am very much smack dab in the middle of the Millennial generation that has grown up in the transition from analog to tech. I had a walkman cassette player with the latest Hanson soundtrack on my NOW...
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2020 Digital Marketing Trends
Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in DC. Google rolled out...
View ArticleSocial Proof in Marketing: Grow with Reviews and UGC
What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people,...
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The Ultimate Guide to Marketing Your Event
Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy....
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How to Display & Add Value to Donors and Sponsors on a Website
By now, your event has probably garnered attention from at least a few well-known sponsors. Congratulations! All the hard work you’ve put into perfecting your sponsorship deck and pitching it to...
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How to Structure Your Website for a Single Weekend Event
Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of...
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Marketing Through a Recession
A decade is a long time. That’s how much time has passed since the last time businesses faced the big “R” word: recession. Unemployment skyrockets, spending is reduced, and businesses are challenged...
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2021 Digital Marketing Trends
The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t...
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Aligning Sales and Marketing
Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and...
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Should You Invest in SEO? 3 Questions to Ask Yourself
We all know that SEO is a viable marketing channel. You’ve probably heard a lot about why it’s the best and seen all of the stats. Millions of searches each day, 60% of all traffic flows through...
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Aligning Sales and Marketing
Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and...
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Should You Invest in SEO? 3 Questions to Ask Yourself
SEO is a viable marketing channel. There’s not much debate about this. Even if you don’t know much about SEO, you’ve probably heard of it or seem some stats like: 68% of all online experiences begin...
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Who Are You Talking To?
What does your company do? That’s the dreaded question that inevitably happens in the proverbial elevator when you have precisely thirty seconds to respond with a clean, crisp, mildly rehearsed...
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How Marketing is like Battleship
The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced...
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Why You Need Content Driven Web Design
As a business owner, when you’re looking to update your website—or have one made for the first time—the first thing you’ll probably think about is how you want it to look. You’ll want to add...
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