Digital Marketing in 2018: Not Just for Big Businesses
No business is exempt from a digital marketing strategy in 2018. I’ve got a good friend who refers to digital devices as glowing rectangles. It’s an interesting way to think about it… whether you’re...
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Two New Site Designs (Including Our Own!) We’re Excited to Share
We have the pleasure of working with some amazing companies at Engenius, and we’re extremely proud of the work we’re able to do for them. Creating websites that properly reflect their mission and...
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Feel Like Your Google Ads Are Wasting Money?
If you aren’t sure what Google AdWords is or how it works, start by reading this article. If you’ve sworn off Google ads because you aren’t seeing any results, you’re not alone. A lot of marketers and...
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SEO is Like Training for the Winter Olympics
We are a little more than 24 hours away from what might be the biggest event of the year: The 2018 Winter Olympics, held in PyeongChang, South Korea. Countries will travel from all over the world to...
View Article[SELF-ASSESSMENT] How Healthy Is your Website?
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What Exactly is the Difference Between a Bad, Good, and Great Website?
Big purchases we make in our personal lives tend to turn into something that is a reflection of our personality. Think about it—cars, weddings, houses—all things we have likely done some prep work on,...
View Article[VIDEO] Meet Our Master of Consultative Sales, Sam Nadler
We have been spotlighting the employees in our office, allowing you to get a better idea of who we are and what we do. So far, you have met Kory, Brent, and Susan. Now, we’d like to introduce you to...
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First Three Website Launches of 2018
We have the pleasure of working with some amazing companies at Engenius, and we’re extremely proud of the work we’re able to do for them. Creating websites that properly reflect their mission and...
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March Madness: Keyword Edition
It’s March! Which means a handful of things: warmer weather (fingers crossed), camping trips, outdoor concerts, and of course, March Madness. If you aren’t familiar, March Madness is the NCAA’s annual...
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St. Patty’s Day & DIY Websites Leave You With the Same Regrets
It’s almost St. Patrick’s Day and you know what that means: an entire day of celebrating the Irish. Which, we have long determined to mean wearing green, getting fake red beards, dressing up as...
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Meet Rachel, Our Director of Accounts
It’s the end of the month and that means employee spotlight time. This month, you get to meet Rachel Testa, our Director of Accounts. Already known by nearly all our clients, Rachel spends her days...
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Two More Sites Launched in the First Quarter of 2018
Xytel, Inc. Xytel builds pilot plants for companies all over the world. Before working with them, most of us had no idea that such a thing existed, but it has been fascinating to see the small-scale...
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Website Update Checklist — How to Avoid Disaster and Delight Users
We’ve updated this post! Back in March 2017, we created a checklist of website updates to make. As the demands of consumers have grown, we thought it was time to update our list. Your new website is...
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Think You Can Tell the Difference Between These Websites?
One thing we’ve learned at Engenius is that people don’t like to be boxed in. The business owners we work with take a lot of pride in the work they do, believing that the solutions they offer are...
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Meet the Team: Brooks Manley, Project Manager
Over the last few months, we have been introducing you to our team. This month, we wanted to highlight one of our two Project Managers, Brooks Manley. Brooks is the office angel—soft spoken and...
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This Website Gives Greenville’s History a Fresh Look
Greenville has been a hot spot for several years now with new businesses, residents, cultural events, and visitors arriving weekly. But how much do you know about its history? In April we launched a...
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SEO Snake-Oil: How to Recognize and Avoid the Scams
Working in web development and digital marketing, you deal with a lot of acronyms; SEM, SMM, CTR, CRO, SERP. Not to mention all the jargon words that get tossed in the mix like crawling, indexing, user...
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What Is Customer Experience?
Whether or not you realize it, you have been a part of the customer experience – probably on both ends – as a customer and as a marketer. This post will walk you through the ins and outs of the...
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Your Ultimate Guide to Bots: 6 Things You Need to Know
We spend a lot of time in Google Analytics, going through the numbers and trying to figure out how and why they change. Why did we receive more traffic from social media this month? Why did fewer...
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[Engenius Launches] 2 Great Websites Built in May
Bike & Build Bike & Build is much more than just a yearly bike trip — it’s an organization that addresses affordable housing from many angles and throughout all aspects of their programming....
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