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UTM Parameters: Become a Google Analytics Expert
Tracking the performance of your marketing efforts has gotten easier with tools like Google Analytics. But there is still a frustrating gap between specific marketing efforts (like a newsletter or...
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Website Goals: Measure What Matters in Web Design [2019 Update]
*This post was originally published on November 15, 2016 and updated on November 19, 2018 As a digital marketing and web design agency, we get the privilege of having lots of conversations with...
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The Ultimate How-To Guide on Blogging & Content Generation
You no doubt know what a blog is. It seems that everyone has a blog these days. But blogging about your family vacations is way different than blogging for your business. Especially if you’re a B2B...
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2019 Digital Marketing Trends for Small Business
Everything You Need to Know About Small Business Digital Marketing to Succeed in 2019 TL;DR (too long, didn’t read): the web is becoming increasingly crowded. In order to stand out, your brand and...
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What Is a Consultative Sales Approach? [2019 Update]
The term “sales representative” often carries a negative connotation. The term is reminiscent of traditional (read: outdated) sales tactics: an operator moving swiftly down a call list or a vacuum...
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Digital Marketing Statistics for 2019
With the new year comes the time for making resolutions, lifestyle changes, and just having a new outlook on life. Why not also hit refresh on your online marketing in 2019? In this post, we round-up...
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2018 End of Year Launch Blitz
Just in time for the 2018 end of year Holidays, five of our clients received one of the greatest gifts – the launch of their new websites! Devita BEFORE AFTER Devita is an engineering firm out of...
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How to Choose the Best Website Builder (Updated 2019)
Big purchases we make in our personal lives tend to turn into something that is a reflection of our personality. Think about it—cars, weddings, houses—all things we have likely done some prep work on,...
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What Is SEO and How Does it Impact Your Business?
3.5 billion Google searches are made everyday. With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can you leverage all...
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WordPress Themes: The Case for Premium Themes
If you’re considering investing in a new website, you’ve probably begun envisioning what your new site will look like and how it’ll function. The finished product should look good and represent your...
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Why You Need Content Driven Web Design
Have you been thinking about a new website? As your business grows and your products and services change, your website needs to be updated to reflect these changes. But the website building process...
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How to Locate and Gain Control of Your Website Domain
Domain Names When it comes to website domain names (or just domain for short), we find most people fall into one of two categories: You want to locate (and probably transfer) your domain, but don’t...
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10 Psychology Principles That Guide the Way People Navigate the Web
This is a blog post reformatted from a talk I gave at WordCamp Greenville 2019. You can watch a video of that talk at WordPress.tv. You can view my slide deck at wcgvl.bfa.me. Believe it or not,...
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B2B Facebook Ad Campaigns You Should Be Running
Facebook has shaped our social lives on a fundamental level over the past decade. It allows us to connect with friends (as well as our grandmothers) in a unique way. And for some of us, it leads to...
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Google My Business: A Guide to Help Your Business Rank on Google Maps
TL;DR: Why isn’t my business showing up in Google Maps? You don’t have a Google My Business profile Your Google My Business profile isn’t complete Your Google My Business category is off You need more...
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Google Ads Metrics: Top 7 Metrics to Measure PPC Performance
You’ve got your ad account set up. Check. Your campaigns and ad groups set properly. Check. You’re running multiple ads within each ad group and testing variations of copy. Check. But, is it all...
View ArticleEssential Marketing Skills Needed for Success in 2019
Regardless of what role you’re in, there are a handful of skills every marketer needs to succeed. Even a marketing specialist should have a foundation of general skills and an awareness of other...
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How to Hire for Marketing: Should You Hire a Marketing Agency or Manager?
Marketing is dead. You’ve probably seen a headline like this in the last year. Maybe you saw Gartner’s 2018-2019 CMO survey where marketing spend is slightly (0.01%) down from last year. Or maybe you...
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3 Key Marketing Metrics You Should Be Tracking
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social...
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How to Report Marketing to Your Team & Boss
Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b testing and strategy adjustments. There are many, many moving parts to a marketing campaign that most in your...
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